Monday, June 09, 2008

That's THE Verbosery to You

CNN really needs a copy editor.

The sub-heading on this article proclaims that Apple has unveiled a new 3G iPhone, but the article goes on to state that the new version of the iPhone will be available in 8-gigabyte and 16-gigabyte versions.

And then, in paragraph four, Steve Jobs is referred to as "The Jobs".

I mean.. I'm sure the man has earned a healthy ego trip, but "The Jobs"? Really?

Things I ponder: Do I really need a friend finding service on my cell phone? None of my friends call me now. Why would I pay $99 a year for mobile email when I can download a gmail client for free? And (y'all may have noticed this) I can blog plenty fine from my cell phone now, without an added service (to pay for).

Oh, and, also *mumble* that thing about Snow Leopard *mumble*.

Here's a copy/paste of the article:
Apple announces faster, cheaper iPhone
CEO Steve Jobs unveils the much-anticipated 3G iPhone; cuts the iPhone price to $200; takes aim at the BlackBerry.
By Scott Moritz, writer

Fortune -- Apple announced on Monday a much faster iPhone that's half the price of the current model.

The news is expected to address one of the biggest complaints about the hugely popular iPhone: That its network is too slow. CEO Steve Jobs said the new iPhone 36% is faster than top rival Nokia's N95 smartphone.

Available July 11, the new 8-gigabyte iPhone will cost $199; a 16-gigabyte version will cost $299. Jobs also said the new iPhone will have an extended battery life with up to six hours of Web browsing and five hours of talk time.

The Jobs made the announcements at the company's annual World Wide Developers conference at the Moscone West Center in San Francisco.

Company executives spent more than hour detailing a series of new iPhone applications aimed at boosting revenue from data services. Wireless companies increasingly are looking to these services to offset slowing growth in mobile phone sales. MobileMe, the new wireless e-mail service, costs $99 a year.

Apple also introduced a slew of new applications for the iPhone, including a wireless system that automatically forwards e-mail to other devices, a friend-finding service called Loopt and mobile blogging software from TypePad.

Other new applications for the iPhone include a service from that provides a live scoreboard of major league games and a music-making software, called Cow Terry, for creating songs on the phone.

The news comes as Apple watchers await the much-anticipated unveiling of a new, speedier iPhone. Since the original was introduced nearly a year ago, Apple (AAPL, Fortune 500) has sold 6 million iPhones, according to Jobs on Monday. The company has set a goal of selling 10 million handsets worldwide this year.

The biggest complaint about the iPhone has been its slow network, called EDGE and operated by AT&T. AT&T (T, Fortune 500) is the exclusive seller of the iPhone in the United States.

Attendance at the Apple developers conference, which is aimed at software engineers, is a record 5,200, according to's Phil Elmer-DeWitt, who is blogging live from the show.

Jobs kicked off the conference by talking about the iPhone for business users, a lucrative market dominated by rival Research in Motion (RIMM). He said that the iPhone now works with Microsoft's Exchange office server systems - a key feature if the iPhone hopes to crack the BlackBerry's lock on working professionals.

Jobs also said that 35% of the Fortune 500 has participated in a beta program for business applications for the iPhone.

Also, Jobs announced that the new version of the Mac operating system OS X is called "Snow Leopard." To top of page

First Published: June 9, 2008: 1:51 PM EDT

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